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Rokotov & Fainberg #88 Kaihara Raw selvedge denim 12oz.
Left: BEFORE / Right: AFTER “6 month”

What’s so special about “Raw Denim”?

Raw denim is a denim fabric that is not washed after being dyed during its production. What Is Raw Denim? Also known as “dry denim” for its hard texture, according to Wikipedia, raw denim is “a denim fabric that is not washed after being dyed during its production”. Raw denim is denim that has been […]

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Rokotov & Fainberg Selvedge Denim Made in USA New York Japanese Fabric 100 cotton

What is Selvedge denim?

Simply put, selvedge denim is made on old looms, generally used in denim production up until the mid to late 1900’s. As demand for denim grew in America, mills began modernizing their machinery to speed production and the old selvedge looms became obsolete. The word selvedge comes from “self-edge”; the edge of the denim has […]

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Pro Reviews ☆ ☆ ☆ ☆ ☆

Rokotoff – are making the iconic American jean they dreamed of wearing as young men, influenced by images of James Dean, Brando, Steve McQueen. They are replicating the authentic American jean by making them by hand at a Texas factory that’s been making jeans the same way for over 35 years: it doesn’t get more […]

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