Tag Archives | ROKOTOFF

Goodbuy America!

Goodbuy America !

ROKOTOFF – Goodbuy America! Think about the brands that you know well, and perhaps even love. Chances are, it’s not just a brand name you’re recalling, but a tagline, too. Almost all brands, products, and large corporations have some kind of tagline.   What Is a Tagline? Taglines (also called straplines, tags, slogans, or brand […]

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Rokotov & Fainberg #88 Kaihara Raw selvedge denim 12oz.
Left: BEFORE / Right: AFTER “6 month”

What’s so special about “Raw Denim”?

Raw denim is a denim fabric that is not washed after being dyed during its production. What Is Raw Denim? Also known as “dry denim” for its hard texture, according to Wikipedia, raw denim is “a denim fabric that is not washed after being dyed during its production”. Raw denim is denim that has been […]

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ロコットオフ

ROKOTOFF  – ジーンズは、その品質、耐久性、ユニークなフェージング特性、及びインディゴ染料を保持する能力のために有名である日本やアメリカの綿花、から構成されている。ジーンズは、デニムから期待品質を確保するために手で組み立てられる。

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Rokotov & Fainberg Selvedge Denim Made in USA New York Japanese Fabric 100 cotton

What is Selvedge denim?

Simply put, selvedge denim is made on old looms, generally used in denim production up until the mid to late 1900’s. As demand for denim grew in America, mills began modernizing their machinery to speed production and the old selvedge looms became obsolete. The word selvedge comes from “self-edge”; the edge of the denim has […]

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X’ Centric collections

 X’ Centric collections – offers bespoke jeans of the utmost excellence. Demand outstrips supply each season, due to “SPIV” production limited edition, rigorous handcrafted process at every stage of manufacture; and the exclusivity of our washes. It has evolved into a very popular collection. Custom made “SPIV”  these are beautifully crafted handmade rivets and buttons 925″ […]

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