ROKOTOV & FAINBERG 1961
Their fight was very difficult because they did not live in a democratic country. Many will find it difficult to understand that a person can actually die over a pair of jeans…
This story starts in Soviet Union:
In 1957 during the World Youth Festival in Moscow, young Russian boys and girls were shocked by the new kind of trousers their Western friends were all wearing, and became very envious. By the 1960′s the youth of Soviet Union began demanding these American blue jeans that they had begun to see in Hollywood films as well. Although jeans were frowned upon by Soviet officials as symbols of decadence and Western imperialism, the few products available had to be restocked almost daily. Jeans remained a coveted but forbidden capitalist item in the Soviet Union for the next 30 years until the Berlin Wall fell in 1989, and Russian citizens could buy “real” (not black market) jeans for the very first time.
ROKOTOFF ® is a denim and clothing brand that sets itself apart by consistency in concept and strong lifestyle identity, as well as overwhelming commitment to the product and brand. Those who find ROKOTOFF ® in their local retailer will have found a line made from soft layers, domestic American, Japanese and Italian fabrics that reflect an unprecedented commitment to quality and individual style, selvedge denim is renowned for its quality, durability, unique fading characteristics, and ability to hold indigo dye. They’ll also find an unwavering appreciation for denim, clothing and the undying mystique of American ingenuity and craftsmanship. Each piece of ROKOTOFF ® is handcrafted to perfection right here in the United States; the end result, a byproduct of our obsession.
ROKOTOFF ® denim has many subtle but unique signatures. ROKOTOFF ® takes the classic, five-pocket jean aesthetic and incorporates design details that flatter and compliment the wearer’s silhouette in both our men’s and women’s collections. On the back pocket Bullets-shape™ designs, as well as placement, adds shape to the seat while the seam construction elongates and slims the leg.
ROKOTOFF ® uses a variety of trims and hardware, but the most noticeable piece of hardware we use is authentic washer rivets that pinch through the denim as they were originally designed to do. They are only found on authentic vintage jeans and are unique to the ROKOTOFF® Brand. We also use rivets made by hand of sterling silver and bronze.
That's right, real American workers handcrafted our clothing with the highest quality fabrics, stitches, and materials made in America. None of that foreign made, sweat shop, unfair, penny paid labor here. Our clothing keeps people working in the United States.