Iconic Jean’s moments in fashion culture…

Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of the few…


Jeans Rokotov & Fainberg vintage style for the modern man, with its inspired by Movies heritage. We wanted to emulate their effortless style and admired their sense of confidence. Our team  think their style is just as relevant today, if not more so…

Racing is life, everything else is just waiting.  

Steve McQueen

Steve McQueen

Steve McQueen

The name Stephen was fast replaced by Steven and later he got the nickname King of Cool who in fact was not far from the truth. Steve has iconized more design and fashion styles than almost any other Hollywood celebrity. He was born in 1930 and died in 1980, however only in those years he managed stay incredibly popular and became the highest paid actor in 1974; even his dispute with directors, producers and fellow actors was well-known. In the film Sand Pepples he got the academy awards nomination and played in many more movies as Bullitt, Le Mans, the Great Escape, Magnificent Seven, Getaway and Papillion. Style wise his roles in Bullitt, Le Mans, and The rain must fall into the category films where his fashion style shines brightest.

A bridge between feel-good movies from the 60’s and the counterculture movies from the 70’s

McQueen as few others managed to bridge the difficult times from the mid 60’s to the end of the Vietnam War in 1975, he was a box office winner and still managed to stay popular in the counterculture of the Vietnam War some years later.

How did he manage it?

McQueen continued to develop his alias as the anti-hero and outsider naturally, Steve was first a racing driver that did acting and an actor that accidentally interested in racing. The most memorable quote by; Racing is life. Anything before or after is just waiting. Steve McQueen. This example gives a proof of his resistance to give up or change into what most others do; to become a chameleon adapting and changing styles when the trends took another direction.

He did not need to follow trends as his coolness, detail, colors and style came naturally, and most people with a fabulous style are not really aware doing it as they just take out clothes from the closet and it just match. McQueen was not only a good racing driver; he was a pro rider with cars and motorcycle and did perform many of his own stunts in the demanding film scenes. However, in the crazy car chase scene taken from Bullitt was not performed as many like to believe by Steve McQueen, but by his most trusted stuntman and stunt driver Loren James.

Steve McQueen was making product placement before even the term was invented by clever AD men. His style, confident, great acting, cool looks and racing skills on the tracks made him every advertiser’s perfect billboard.